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B.C., Alberta crack down on cosmetic surgery prizes
Last Updated Wed, 24 Nov 2004 13:59:18 EST
CALGARY - Cosmetic surgeons in Alberta and British Columbia are no longer allowed to offer their services as contest prizes.
The colleges of physicians and surgeons in both provinces recently introduced new guidelines to prohibit discount coupons, gift certificates or giveaways for medical surgeons.
The decision came partly in response to makeover contests that offer various surgical procedures as a prize.
FROM AUG. 26, 2004: B.C. surgeons put extreme makeover prize into question
This summer, an Extraordinary Makeover contest in British Columbia began by offering a promotional giveaway for one cosmetic dentistry specialist.
In the end, it awarded two people more than $100,000 in various surgical and other prizes.
"I guess I'm a little surprised, I thought that perhaps we were doing something good here," said Holly Carinci, a Vancouver-based public relations consultant who organized the contest.
"For someone to wish to win this is not something that the College of Physicians and Surgeons should be worrying themselves about."
The contests prompted regulatory bodies in B.C., and Alberta to draw up new guidelines on how surgeons advertise their services.
"Anything that makes that exchange a commodity, a buy/sell, in our view erodes the image of the profession," said Dr. Bob Burns, registrar of the Alberta college.
Under the new guidelines, winners can earn cash that can be applied to surgery.
Trevor Tomanik of Calgary offered a free breast augmentation to the winner of a contest at his nightclub. He said the winner was so excited that she almost passed out.
Because of the rule change, she walked away with money instead of a gift certificate for the surgery. Tomanik views it as an improvement, since now the winner can choose her own doctor.
The new guidelines do not allow surgeons to give their services away, but both colleges noted discounts are permitted on compassionate grounds.
Written by CBC News Online staff
http://www.cbc.ca/story/science/national/2004/11/24/makeovers041124.html
Last Updated Wed, 24 Nov 2004 13:59:18 EST
CALGARY - Cosmetic surgeons in Alberta and British Columbia are no longer allowed to offer their services as contest prizes.
The colleges of physicians and surgeons in both provinces recently introduced new guidelines to prohibit discount coupons, gift certificates or giveaways for medical surgeons.
The decision came partly in response to makeover contests that offer various surgical procedures as a prize.
FROM AUG. 26, 2004: B.C. surgeons put extreme makeover prize into question
This summer, an Extraordinary Makeover contest in British Columbia began by offering a promotional giveaway for one cosmetic dentistry specialist.
In the end, it awarded two people more than $100,000 in various surgical and other prizes.
"I guess I'm a little surprised, I thought that perhaps we were doing something good here," said Holly Carinci, a Vancouver-based public relations consultant who organized the contest.
"For someone to wish to win this is not something that the College of Physicians and Surgeons should be worrying themselves about."
The contests prompted regulatory bodies in B.C., and Alberta to draw up new guidelines on how surgeons advertise their services.
"Anything that makes that exchange a commodity, a buy/sell, in our view erodes the image of the profession," said Dr. Bob Burns, registrar of the Alberta college.
Under the new guidelines, winners can earn cash that can be applied to surgery.
Trevor Tomanik of Calgary offered a free breast augmentation to the winner of a contest at his nightclub. He said the winner was so excited that she almost passed out.
Because of the rule change, she walked away with money instead of a gift certificate for the surgery. Tomanik views it as an improvement, since now the winner can choose her own doctor.
The new guidelines do not allow surgeons to give their services away, but both colleges noted discounts are permitted on compassionate grounds.
Written by CBC News Online staff
http://www.cbc.ca/story/science/national/2004/11/24/makeovers041124.html