More threads by Daniel E.

Daniel E.

daniel@psychlinks.ca
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7 Things McDonald’s Knows About Your Brain

1. Addictive properties of sugar ("McCafe fruit smoothies...pack in more sugar per serving than Coca-Cola.")
2. The push of convenience
3. The brain's economy and the Value Meal
4. Our brains prefer high-calorie foods
5. Addictive properties of speed ("The closer you can pair a stimulus with a reward, the stronger the association will be.")
6. Brains like branding ("McDonald's gets your juices flowing anytime you hear their jingle.")
7. McNuggets stoke your memory ("A big part of the pleasure of eating stems from memories tied to the food")

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