David Baxter PhD
Late Founder
Canada lacks oversight on online medical information, study finds
by CAROLINE ALPHONSO, Globe and Mail
Wednesday, Feb. 23, 2011
Canada may have a state-run health-care system, but the federal government is noticeably reticent when it comes to providing medical information online.
Wikipedia entries or pharmaceutical company websites are almost always the top hits when Canadians Google the name of a brand or generic drug, while in the United States, Web surfers are directed to a profile of the drug from the government-run National Library of Medicine?s website.
At a time when Internet searches are common for any type of medical problem ? and when the medical credentials of Dr. Wikipedia are dubious at best ? the lack of federal government oversight on drug searches raises concerns about the accuracy of information Canadians are receiving.
?There?s estimates that thousands of Canadians suffer adverse drug reactions every year, and providing people with accurate information is fundamentally important,? said Michael Law, an assistant professor at the Centre for Health Services and Policy Research at the University of British Columbia. ?People are clearly using the Internet, so we should be interested in what type of information they?re finding.?
Prof. Law and his colleagues conducted searches of nearly 300 drugs, and their results, published online this week in the Annals of Pharmacotherapy, showed that Wikipedia turns up as the first search result about 85 per cent of the time when looking up the generic name of a drug. Industry websites crop up nearly 80 per cent of the time when searching the brand name.
Compare this to the U.S., where about three-quarters of the time Google searches yielded a drug synopsis from the NLM, which is a branch of the National Institutes of Health, the country?s medical research agency.
The main reason for this discrepancy is that the U.S. government struck a partnership with Google last year to display its results more prominently when residents are searching prescription drugs online.
In Canada, no such deal exists ? and researchers are encouraging federal regulators to step forward.
Tim Vail, spokesman for Federal Health Minister Leona Aglukkaq, said the government is hoping to address the issue within the next year as it looks to strengthen its online presence. He said Ottawa is looking at all options, including working with search engines like Google to make sure accurate information from Health Canada is more prominent for Canadians doing Web searches on prescription drugs, the next pandemic or any other health issue.
?We?re continuing to modify our website and look at ways that will improve searches for Canadians so that we will be more prominent in search engines when Canadians are looking for it,? Mr. Vail said. ?We do realize that we are a trusted name and a trusted brand among Canadians.?
Prof. Law described the online world for medical information as the ?Wild West? in terms of what Canadians can find. He said Wikipedia often omits certain information on drugs, and pharmaceutical companies could potentially leave out adverse side effects.
One pharmaceutical company defended its online presence. Pfizer, which makes the cholesterol drug Lipitor, said it provides up-to-date scientific information on its website. A company spokeswoman, however, did encourage Web surfers to check the source of their information and to always seek an opinion from health professionals ? a message echoed by Prof. Law.
?I would hope that our study would also make patients aware of the fact that the information they read online may be inaccurate or incomplete,? Prof. Law said. ?Patients should be sure to talk to their health-care professionals about information they might find online.?
by CAROLINE ALPHONSO, Globe and Mail
Wednesday, Feb. 23, 2011
Canada may have a state-run health-care system, but the federal government is noticeably reticent when it comes to providing medical information online.
Wikipedia entries or pharmaceutical company websites are almost always the top hits when Canadians Google the name of a brand or generic drug, while in the United States, Web surfers are directed to a profile of the drug from the government-run National Library of Medicine?s website.
At a time when Internet searches are common for any type of medical problem ? and when the medical credentials of Dr. Wikipedia are dubious at best ? the lack of federal government oversight on drug searches raises concerns about the accuracy of information Canadians are receiving.
?There?s estimates that thousands of Canadians suffer adverse drug reactions every year, and providing people with accurate information is fundamentally important,? said Michael Law, an assistant professor at the Centre for Health Services and Policy Research at the University of British Columbia. ?People are clearly using the Internet, so we should be interested in what type of information they?re finding.?
Prof. Law and his colleagues conducted searches of nearly 300 drugs, and their results, published online this week in the Annals of Pharmacotherapy, showed that Wikipedia turns up as the first search result about 85 per cent of the time when looking up the generic name of a drug. Industry websites crop up nearly 80 per cent of the time when searching the brand name.
Compare this to the U.S., where about three-quarters of the time Google searches yielded a drug synopsis from the NLM, which is a branch of the National Institutes of Health, the country?s medical research agency.
The main reason for this discrepancy is that the U.S. government struck a partnership with Google last year to display its results more prominently when residents are searching prescription drugs online.
In Canada, no such deal exists ? and researchers are encouraging federal regulators to step forward.
Tim Vail, spokesman for Federal Health Minister Leona Aglukkaq, said the government is hoping to address the issue within the next year as it looks to strengthen its online presence. He said Ottawa is looking at all options, including working with search engines like Google to make sure accurate information from Health Canada is more prominent for Canadians doing Web searches on prescription drugs, the next pandemic or any other health issue.
?We?re continuing to modify our website and look at ways that will improve searches for Canadians so that we will be more prominent in search engines when Canadians are looking for it,? Mr. Vail said. ?We do realize that we are a trusted name and a trusted brand among Canadians.?
Prof. Law described the online world for medical information as the ?Wild West? in terms of what Canadians can find. He said Wikipedia often omits certain information on drugs, and pharmaceutical companies could potentially leave out adverse side effects.
One pharmaceutical company defended its online presence. Pfizer, which makes the cholesterol drug Lipitor, said it provides up-to-date scientific information on its website. A company spokeswoman, however, did encourage Web surfers to check the source of their information and to always seek an opinion from health professionals ? a message echoed by Prof. Law.
?I would hope that our study would also make patients aware of the fact that the information they read online may be inaccurate or incomplete,? Prof. Law said. ?Patients should be sure to talk to their health-care professionals about information they might find online.?