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David Baxter

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Has Google finally adjusted its algorithm to deprioritize quack content? Dr. Mercola thinks so.
by Orac, RespectfulInsolence.com
June 26, 2019

When it comes to people like Mike Adams, Joe Mercola, Kelly Brogan, and various other purveyors of the “holistic lifestyle,” alternative medicine, and hostility towards conventional medicine, it might not start out as grift (although in Mike Adams’ case, it did), but inevitably it becomes all about the grift. And how do these sellers of the quack lifestyle make their money? They sell things: supplements, books, videos, and the like, as well as advertising by other quacks. Their key tool for making their money is, of course, their websites, many of which have for a long time ranked very high on Google searches. Over time, they learned, often skillfully, to use social media, especially YouTube and Facebook, to promote their brand and wares. YouTube and Facebook were particularly valuable because they allowed quacks to host their videos free of bandwith charges. Not only that, but they provided means of monetization of those videos, while Facebook allowed the formation of public pages that could become quite popular and provided further means for quacks to promote their brand. ....

When Google briefly delisted Mike Adams in 2017 for what were probably SEO shenanigans that were against Google policy, he lost his ever-lovin’ mind (as he usually does when something doesn’t go his way) spinning conspiracy theories. So it was with interest that I saw this Facebook post by “holistic” psychiatry quack and antivaxer Kelly Brogan:

KellyBrogan-quack-site-tanks-in-Google.jpg

Brogan, you might recall, gained some notoriety when she was featured at one of Goop’s wellness summits, particularly because of her promotion of antivaccine nonsense.

Joe Mercola is complaining too because his website’s traffic has plummeted 99%:
Google traffic to Mercola.com has plummeted by about 99% over the past few weeks. The reason? Google’s June 2019 broad core update, which took effect June 3,1 removed most Mercola.com pages from its search results. As reported by Telaposts.com:2

“The June 2019 Google Broad Core Algorithm Update impacted the rankings of websites in Google’s Search Engine Results Pages. Several aspects of the algorithm were changed which caused some sites to gain visibility and others to lose visibility. Generally speaking, sites negatively impacted will see a drop in rankings for many or all of important keywords or key phrases which they used to rank well for … The June 2019 Google Broad Core Algorithm Update impacted sites across the web, however, I am personally seeing the most impact on News and Health sites.”

Mercola continued his complaint:

Now, any time you enter a health-related search word into Google, such as “heart disease” or “Type 2 diabetes,” you will not find Mercola.com articles in the search results. The only way to locate any of my articles at this point is by searching for “Mercola.com heart disease,” or “Mercola.com Type 2 diabetes.” Even skipping the “.com” will minimize your search results, and oftentimes the only pages you’ll get are blogs, not my full peer-reviewed articles. Negative press by skeptics has also been upgraded, which means if you simply type in my name none of my articles will come but what you will find are a deluge of negative articles voicing critiques against me in your searches. Try entering my name in Yahoo or Bing and you will see completely different results.

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Daniel

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Mercola suggests his supporters "eliminate" Google from their life. How ridiculous.
 

Daniel

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Dd55Y-GV0AAc82K.jpg

And from a 2014 article:

Why has Dr. Oz repeatedly had Joe Mercola on his show? This is a tough one. Does Oz believe that autism is caused by vaccines, something Mercola has claimed repeatedly over the years? Does he understand that Mercola's anti-vaccination campaign leads to genuine harm? Does he know that the FDA has repeatedly issued warnings to Mercola to demand that he stop making false claims about his vitamins and supplements, as Chicago Magazine reported?

Or does Dr. Oz keep inviting Mercola back because he knows Mercola has a big audience that will increase his own viewership?

Genomics, Medicine, and Pseudoscience: Internet quack Joe Mercola is worried. Dr. Oz to the rescue!
 
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