Marketing to Prospective Gamblers

[Retired]

The gambling industry utilizes sophisticated marketing strategies to cultivate prospective gamblers from many segments of the population in the same way laundry detergent, credit cards and grocery is marketed.

The goal is to exploit segments of the population which may not have discovered the lure of the casino, and once they are attracted through the doors, even more aggressive marketing strategies are used to keep them inside, spending their money.

The sounds, sights, smells are all meticulously designed to retain the focus of the patron and not allow them to remember the time of day, the amount of money they lost while perpetuating the hope of big winnings.

Anyone doubting the sophistication of the how these marketing techniques are taught to the industry should read the information contained in the gambling industry's marketing seminar 2008

Read through the press releases for some insight into exactly what they are doing. One example is described in this excerpt:

The Summit features five sessions, each examining a different player group. The first two sessions explore Asian and Hispanic ethnic populations ? their potential as casino customers, their cultural nuances and the most appropriate way to design programs and marketing campaigns to reach them.

The next two sessions explore different age groups ? the young audiences classified as Gen X and Gen Y and the mature seniors who have historically provided a large share of casino revenue. Casino marketers need to understand both the importance of developing customers when they are young and meeting the needs of their older patrons.

The last session of the Summit reviews the opportunity to reach tourists, especially for new or expanded resorts with a variety of amenities.

Source:
A World Of Opportunity At Player Development Summit

Unlike your local supermarket: they work hard to get you in the door, but they work even harder to keep you from going out the door

Do you feel you have been manipulated by casino marketing?

 

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Hi Steve ,

Thanks for this information , I watched my father in law lose his business due to gambling , he neglected his wife , family and responsiblities , I had the awful job of sorting out his accounts after he died , and only then we all realised the extent of his addiction , daily withdrawals of cash on bank loans .His widow had to sell her beautiful house to cover the debts .
Those gambling barons are so criminally cynical !