David Baxter PhD
Late Founder
NHS Takes Aim at Daily Mail over Baby Buggy Bollocks
By Martin
26 November 2008
[BPSDB] It started off as a simple observational study1 that showed that babies facing forwards in their buggies have slightly higher heart rates, a phenomenon that could be attributable to stress, or perhaps simply to the increased amount of stimuli the babies received. Then the papers got a hold of it.
I want to start by being very clear about what the research actually shows
. Then we can compare it to the news reports, and see just how badly they got it wrong, and just why the NHS described the Daily Mail as "scaremongering".
Zeedyk's study took place in two parts. In the first part, volunteers stood around in town centres across the UK, and simply watched mothers stroll by. They were able to watch 2,722 mother-baby pairs, and recorded information such as the mode of travel (away-facing buggies, toward-facing buggies, walking and being carried), the behaviour of the baby, amount of interaction and so on.
For the second part, they took 20 volunteer mothers with their babies, and brought them to an Infant Study Suite, where they were asked to push their babies around in both toward- and away-facing babies, while observers again monitored behaviour, while also measuring the babies' heart rates.
Now, for my money the first part of the study is great, while the second part is really not so helpful. So few mothers were observed in this stage that I don't really see how there can be any real certainty over the results. On top of that, it's hard to imagine that parents who were aware that they are in a study of prams didn't unconsciously modify their behaviour to some extent.
And what of the prams themselves? The press release from Dundee University quietly notes that: "The buggies in Study II were kindly donated by Hauck Group and Chicco." Were the forward- and backward- facing prams of the same quality, or did the firms involved - firms who stand to gain a lot from this publicity - supply prams that were different in some other critical way? Yes it's a bit of a paranoid question and I doubt there's any major conspiracy from Big Pram, but unintentional bias can easily creep in, and there seems to have been little attempt to control it.
A third big flaw is over the use of heart rate as a measure of stress. Heart rates can vary for a whole bunch of different reasons, and this problem is compounded by a methodology that the researchers themselves admit was unreliable. "Measuring the heart rate during a buggy journey is challenging, for monitors are affected by excessive movement (which is of course likely during buggy journey)." The authors describe these results as "tentative". Combined with the limited sample size, I would call them "useless".
The findings were, as you would expect, mixed. Parents using toward- facing buggies talked to their babies more, but the babies "vocalized" just as much regardless of which way they were facing. Those babies have lower heart rates, but also cry more than their away-facing comrades. The difference in heart rates was not statistically significant, neither was the increase in crying. These are fairly nondescript results, and note that the results have nothing to do with measuring child development.
And then it hit the press:
The Mirror: "Tots pushed in pushchairs facing away from parents could suffer lasting psychological damage, it was claimed yesterday."
The Guardian: "Type of buggy can affect baby development, study finds."
The Independent: "The most popular style of baby buggies ? facing away from the pushing parent ? may be hampering the child's development and storing up future trouble for them at school, the study shows."
The Telegraph: "Babies could be left "emotionally impoverished" by being placed in buggies that face away from their mothers, research claims."
And worst of the lot of them:
The Daily Mail: "Babies in front-facing buggies suffer 'trauma' and grow into 'anxious' adults, says study"
The press release can't have helped. The fact that the heart rate figures were "tentative" and not statistically significant is omitted from the University of Dundee press release which plays up the findings, linking them to the "undermining [of] children?s development."
Of course we know that the study showed no evidence of "psychological damage", provided no data on the emotional development of "impoverishment" of children, and certainly didn't suggest that babies in the "wrong" type of push-chair suffered trauma. In fact, as we've seen, they didn't even conclusively show much evidence of stress.
Brilliantly, even the NHS seem to be [annoyed] about this coverage, noting in specific reference to the Daily Mail headline that "...there is no evidence from this study that buggies which face forwards cause trauma or have an effect on how the child grows up. Such interpretations of its results are incorrect and could be seen as scaremongering."
But none of this seems to matter. The papers have their story; the researchers and the University of Dundee have their publicity; the National Literacy Trust, who collaborated on the study, have more evidence in their campaign to improve early communication; and the manufacturers who supplied the prams have some free publicity that gives parents a compelling reason to shell out more of their money buying expensive, toward-facing models.
And if that comes at the expense of misleading the public, so be it.
1 Dr. M. Suzanne Zeedyk (2008). What's life in a baby buggy like?
The impact of buggy orientation on parent-infant interaction and infant stress
University of Dundee Research Report.
By Martin
26 November 2008
[BPSDB] It started off as a simple observational study1 that showed that babies facing forwards in their buggies have slightly higher heart rates, a phenomenon that could be attributable to stress, or perhaps simply to the increased amount of stimuli the babies received. Then the papers got a hold of it.
I want to start by being very clear about what the research actually shows

Zeedyk's study took place in two parts. In the first part, volunteers stood around in town centres across the UK, and simply watched mothers stroll by. They were able to watch 2,722 mother-baby pairs, and recorded information such as the mode of travel (away-facing buggies, toward-facing buggies, walking and being carried), the behaviour of the baby, amount of interaction and so on.
For the second part, they took 20 volunteer mothers with their babies, and brought them to an Infant Study Suite, where they were asked to push their babies around in both toward- and away-facing babies, while observers again monitored behaviour, while also measuring the babies' heart rates.
Now, for my money the first part of the study is great, while the second part is really not so helpful. So few mothers were observed in this stage that I don't really see how there can be any real certainty over the results. On top of that, it's hard to imagine that parents who were aware that they are in a study of prams didn't unconsciously modify their behaviour to some extent.
And what of the prams themselves? The press release from Dundee University quietly notes that: "The buggies in Study II were kindly donated by Hauck Group and Chicco." Were the forward- and backward- facing prams of the same quality, or did the firms involved - firms who stand to gain a lot from this publicity - supply prams that were different in some other critical way? Yes it's a bit of a paranoid question and I doubt there's any major conspiracy from Big Pram, but unintentional bias can easily creep in, and there seems to have been little attempt to control it.
A third big flaw is over the use of heart rate as a measure of stress. Heart rates can vary for a whole bunch of different reasons, and this problem is compounded by a methodology that the researchers themselves admit was unreliable. "Measuring the heart rate during a buggy journey is challenging, for monitors are affected by excessive movement (which is of course likely during buggy journey)." The authors describe these results as "tentative". Combined with the limited sample size, I would call them "useless".
The findings were, as you would expect, mixed. Parents using toward- facing buggies talked to their babies more, but the babies "vocalized" just as much regardless of which way they were facing. Those babies have lower heart rates, but also cry more than their away-facing comrades. The difference in heart rates was not statistically significant, neither was the increase in crying. These are fairly nondescript results, and note that the results have nothing to do with measuring child development.
And then it hit the press:
The Mirror: "Tots pushed in pushchairs facing away from parents could suffer lasting psychological damage, it was claimed yesterday."
The Guardian: "Type of buggy can affect baby development, study finds."
The Independent: "The most popular style of baby buggies ? facing away from the pushing parent ? may be hampering the child's development and storing up future trouble for them at school, the study shows."
The Telegraph: "Babies could be left "emotionally impoverished" by being placed in buggies that face away from their mothers, research claims."
And worst of the lot of them:
The Daily Mail: "Babies in front-facing buggies suffer 'trauma' and grow into 'anxious' adults, says study"
The press release can't have helped. The fact that the heart rate figures were "tentative" and not statistically significant is omitted from the University of Dundee press release which plays up the findings, linking them to the "undermining [of] children?s development."
Of course we know that the study showed no evidence of "psychological damage", provided no data on the emotional development of "impoverishment" of children, and certainly didn't suggest that babies in the "wrong" type of push-chair suffered trauma. In fact, as we've seen, they didn't even conclusively show much evidence of stress.
Brilliantly, even the NHS seem to be [annoyed] about this coverage, noting in specific reference to the Daily Mail headline that "...there is no evidence from this study that buggies which face forwards cause trauma or have an effect on how the child grows up. Such interpretations of its results are incorrect and could be seen as scaremongering."
But none of this seems to matter. The papers have their story; the researchers and the University of Dundee have their publicity; the National Literacy Trust, who collaborated on the study, have more evidence in their campaign to improve early communication; and the manufacturers who supplied the prams have some free publicity that gives parents a compelling reason to shell out more of their money buying expensive, toward-facing models.
And if that comes at the expense of misleading the public, so be it.
1 Dr. M. Suzanne Zeedyk (2008). What's life in a baby buggy like?
The impact of buggy orientation on parent-infant interaction and infant stress
University of Dundee Research Report.