At the moment my focus with it is on the business side because I know that it can be applied to business, but I am also very interested in using it to deal with people like my parents and other related people who tend to think they know it all.
BTW, regarding marketing/business and social psychology:
Persuasion - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Attitude_(psychology)
http://en.wikipedia.org/wiki/Compliance_(Psychology)
Robert Cialdini - Wikipedia, the free encyclopedia
Amazon.com: Influence: The Psychology of Persuasion (Collins Business Essentials): Robert B. Cialdini: Books
Amazon.com: Yes!: 50 Scientifically Proven Ways to Be Persuasive: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini: Books
Science Friday Archives: The Science of Getting a 'Yes'
YouTube - - Seth Godin speaks at Google
YouTube - Seth Godin: Sliced bread and other marketing delights
Stanford Persuasive Technology Lab
Science Friday Archives: Persuasive Technologies
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