More threads by David Baxter PhD

David Baxter PhD

Late Founder
The Companies That Know the Most About You Based on App Data [Infographic]
by Andrew Hutchinson,
Nov 1, 2020

"We all do it - click ‘accept’ on a cookie pop-up without reading any of the information, just so we can see a website sooner. It’s almost become second nature, with those little boxes getting in the way of what we actually want to do. But what do cookie pop-ups actually give websites access to? What data are we giving up every time we click ‘accept’, and which businesses use the most of it?"

To provide some perspective, the Clario team conducted some research into what types of data each app collects, then ranked each, based on those categories, in a table.

Now, this is not the full story - there are also usage insights based on in-app activity, and other, associated data trails which can reveal more about you. But it's an interesting listing nonetheless - take a look at Clario's data collection table below.


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