- Aug 5, 2004
Dear College: Your Enrollment Process Sucks. Said Every Student Every Where. The Story of a First-Generation College Student.I applied to only one college over 20 years ago. The college came to my high school and, after a brief interview and transcript review, I was told I would probably be accepted.www.linkedin.com
Research indicates that 72% of students who do not re-enroll give customer service as the reason. (Neal A. Raisman, The Business of Higher Education)
Because if we don't, there is a big price to pay.
Most businesses put more effort into chasing new customers rather than acknowledging existing customers.